Fw: SKY TELEVISION SIGNS AGREEMENT WITH TELECOM TO PROMOTE ONLINE DVD SERVICE

——-Original Message——-

From: media@telecom-media.co.nz
Date: 10/28/04 12:08:19
To: hugh@xtra.co.nz
Subject: SKY TELEVISION SIGNS AGREEMENT WITH TELECOM TO PROMOTE ONLINE DVD
SERVICE

SKY TELEVISION SIGNS AGREEMENT WITH TELECOM TO PROMOTE ONLINE DVD SERVICE

SKY Television announced today that it has signed an agreement with
Telecom New Zealand to offer an online DVD movie rental service, DVD
Unlimited.

Under the terms of the agreement DVD Unlimited, currently at the website
dvdunlimited.co.nz, will be promoted online via XtraMSN.

SKY Television Chief Executive, John Fellet, says SKY plans to operate the
most comprehensive DVD library in New Zealand and is committed to
providing the best online DVD movie rental service possible.

This agreement provides a fantastic boost to our marketing strategy by
dramatically increasing the visibility of DVD Unlimited to online users
throughout New Zealand, he says.

Telecoms General Manager of New Media and Business Development, Ralph
Brayham, believes the agreement works for both parties. We are very
excited about working with SKY in offering this service. Both companies
aim to offer New Zealanders an extensive range of entertainment products,
and DVD Unlimited adds another dimension to this. We believe the service
will be very popular, he says.

Earlier this month, SKY Television successfully acquired the assets of New
Zealand’s first online DVD movie rental business, DVD Unlimited. SKY has
made a considerable investment in DVD Unlimited, while continuing to
provide service to the existing customer base. SKY has recently doubled
the DVD library and enhanced the website with features to improve service
to both existing and new subscribers.

Overnight delivery is planned from November by using fast post to send
DVDs outside of Auckland. Customers can also notify DVD Unlimited when a
DVD has been returned, to speed up the dispatch of their next title. DVD
Unlimited customers are independent of SKY TV subscribers, and therefore
do not need to join SKY TV to be a DVD Unlimited customer.

About DVD Unlimited
With DVD Unlimited, customers can watch unlimited DVDs, and avoid due
dates or late fees. Once signed up, we send customers three DVDs in the
post, to watch whenever they want. When they want a new one they send it
back to us by freepost, and we mail a replacement from customers pick
list. All for one flat fee of $38 a month. Packages start from $28 a
month.

Running since December 2003, DVD Unlimited is NZs first online DVD
subscription service. Originally based in Nelson, now in Auckland, DVD
Unlimited has an ever-growing library of thousands of titles. The online
service provides reviews, movie ratings and expert picks to help you find
the flicks you want to watch. Best of all, from your own ratings well
learn what you like, and recommend titles to you.

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