From: Crystal Clayton

Date: 05/19/04 10:59:46

To: hugh@xtra.co.nz

Subject: Helpful Tips From Ancestry.com

Mr Hugh Winters,

While looking at the reports generated for your site, Winters Collection, I noticed that your Ancestry.com subscription sales have decreased by 10% or more last month compared to the month prior. Here are some ideas to help you change this trend and start earning more money!

ANCESTRY.COM TOP LINKS

Below are some top performing links – using more popular and updated creative will help increase your earnings. Simply copy and paste this HTML code onto your web page. Be Free’s Partner Gateway (http://affiliates.befree.com/Affiliates/index.jsp) is another great resource for Ancestry.com links.

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DYNAMIC AD PLACEMENT – 520×110 ROTATING BANNER

This rotating ad can increase click-throughs and conversions on your site! By keeping your ad content fresh and up-to-date, you will peak the interest of your visitors.

http://clk.atdmt.com/MYF/go/myfmkacy01800231myf/direct/01?bfmid=5647408&siteid=31746787″ target=”_blank”>‘);

*****

WHO ARE YOUR ANCESTORS? – 468×60



Who are your ancestors?

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U.K. AND IRELAND RECORDS BANNER – 468×60



Ancestry.com UK & Ireland Collection

*****

PERFORMANCE TIPS

The following are tips specifically for maximizing the performance and revenue of your Ancestry.com links. For even more tips, go to http://affiliateservice.net/cgi-bin/webcgi.exe/,/?Session=231670,U=1,ST=56,N=0004,K=30157,SXI=10,UseTemplate=SuccessTips.tem.

LINK PLACEMENT AND EFFECTIVE LINKS

— Place Ancestry.com links on areas of your Web site that are the most relevant to what Ancestry.com offers. An easy way to improve link performance is to add descriptive language around it.

— Text links and product links, when used contextually, have been proven to be much more effective link types than banner ads.

— The most beneficial way to use text links is to embed them in an article on a subject related to Ancestry.com. Another extremely effective use of text links is a personal testimonial or recommendation.

AVOID LOSING TRAFFIC TO YOUR SITE

— On average, two percent of Web sites are down at any given time.

— Test the performance of your site’s servers with the Server Check tool. This tool checks your URL every fifteen minutes and will notify you immediately via e-mail if your server is down.

— To utilize this helpful tool go to http://www.netmechanic.com/cobrands/befree/monitor.htm

GIFBOT SITE ACCELERATION

— One reason why a visitor decides not to enter a Web site is due to slow loading graphics.

— Optimizing the loading time of your Web site’s graphics is simple using the GIFBot tool. To use the GIFBot simply go to http://www.netmechanic.com/cobrands/befree/accelerate.htm

I hope you have found the above suggestions helpful. Please contact me with any questions, comments, or concerns you may have at affiliate@ancestry.com.

Sincerely,

Crystal Clayton

Affiliate Program Manager

Ancestry.com

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